Year

2019-2020

Category

Planning & Design

Client

Bordeaux Métropole, France

Following past projects with the Eurometropole of Strasbourg and the City of Hamburg, Copenhagenize has again embarked on the development of wayfinding strategies in 2020. Bordeaux Metropole, with whom the Copenhagenize France team has been collaborating over the past four years, decided this year to launch a wayfinding and services strategy for their metropolitan bicycle network. The project confirmed the importance of two aspects for an effective regional bicycle network: visibility and service offerings. Developing a visual identity for the network and accompanying it with services, such as air pumps and bicycle repair stations, can prove just as important as the infrastructure itself. After collaborating with Copenhagenize on the City’s strategy, Bordeaux Metropole is now in the implementation phase, following their own local visual identity.