Marketing

Bicycle Culture is a product and quite a fantastic one at that. It is vital that urban centres market their infrastructure and the inherent benefits appropriately. In terms of cost-effectiveness, the benefits of bicycle infrastructure far outweigh the benefits of motor vehicle infrastructure. The health benefits are astounding and implementation of bicycle lanes serves to increase a city’s liveability index.

Placing the focus of the marketing on the positive aspects of bicycling will not only ease the transition to an increased modal share, it will inspire the citizens to give it a try.

With our background in marketing, Copenhagenize Consulting can advise as to how to approach the all-important marketing aspect that will ensure projects are a popular success. Services include:

- Cultural analysis to determine strengths and challenges.

- Production of a video highlighting our view of the situation and paths to be taken.

- Delivery of a strategic, goal-oriented evalution with emphasis on marketing.

Contact us to hear more about what we can do for you.