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Cultural Analysis

The first ’safety’ bicycles were barely off the assembly line when people hopped on and rode away, experiencing a fantastic sense of liberation and freedom. The bicycle served to liberate the working classes and not least women by providing them with an affordable, independent transport form. [Read more]

Master Planning

Building a better bicycle culture requires investment, vision, drive, infrastructure and commitment. It is also, however, an art form. Understanding and anticipating the way citizens think, react and behave is paramount. [Read more]