Visual Identity for the Danish Cargo Bike Championships

Marketing

Copenhagenize Consulting develops marketing campaigns that focus on visual identity and marketing cycling positively.

DANISH CARGO BIKE CHAMPIONSHIPS – JUNE 2010
Development of the visual identity for the Danish Cargo Bike Championships – Svajerløb. Read more about the event and see the designs here.

COPENHAGEN CYCLE TRACKS – GUIDE BOOK TO COPENHAGEN – JUNE 2010
Design and publication of the Cycle Tracks Guide Book to Copenhagen. This project was con amore. Our colleagues at Baisikeli bike rental have 15,000 people through their shop each summer. After they rent bicycles many ask about a good route to ride or places to visit. Baisikeli had a need for a publication that clients could purchase at a modest price and Copenhagenize Consulting produced the concept and design for this ‘insider’s guide to Copenhagen’, featuring the personal recommendations of four Copenhageners.

Read more here.

LARRY VS. HARRY CARGO BIKES – ‘HOW TO’ FILMS – APRIL 2010
On a lighter note, the cargo bike brand Larry vs Harry had a unique need for three ‘how to’ films regarding assembly of their cargo bikes. The company has a singular marketing style that is cheeky and irreverent and quite unlike most other bike brands. Copenhagenize Consulting designed the films to fit the company’s profile, going for a ‘home-made’, viral look and feel. We worked with the nature of the company’s cult status in creating three films. This project was quite ‘out of the box’ which is often refreshing and fun.

BIOMEGA COMMERCIAL
Production and filming of new commercial for Danish bike brand Biomega.

CITY OF CYCLISTS PROMOTIONAL FILM
Production of the promotional film “City of Cyclists” that highlights how integrated the bicycle is in the fabric of the city and brands Copenhagen as the City of Cyclists.