CONSULTING

HEJ CYKLIST!/HI, CYCLIST! CAMPAIGN - 2009-2011 Development of the ‘Hej cyklist!’ behavourial campaign aimed at shortening the distance between the City’s Center for Traffic and the individuals who use the city’s bicycle infrastructure by developing a communication template for posters and public information. CLIENT: City of Copenhagen, Bicycle Office

TREND ANALYSTS - Major Bicycle Brand - 2001
Recurring analysis of current bicycle culture trends for global bicycle brand.

CITY OF COPENHAGEN – 5 BICYCLE FILMS – 2010
Copenhagenize produced five short films for the City of Copenhagen’s Bicycle Office and Dept of Transport about our bicycle culture including bicycle rush hour, cycling in winter, cargo bike culture, bicycle parking and “cycle chic”.
CLIENT: City of Copenhagen, Bicycle Office

'CITY OF CYCLISTS PROMOTIONAL FILM' - 2009
Production of the promotional film “City of Cyclists” that highlights how integrated the bicycle is in the fabric of the city.
CLIENT: City of Copenhagen, Bicycle Office

COPENHAGEN CITY MUSEUM– 2010 - Consultanst & photographer for exhibition on the history of Copenhagen’s bicycle culture.
CLIENT: Copenhagen Museum

VELOCITY GLOBAL 2010 - Consultants for planning of extracurricular events for VeloCity 2010 Bicycle Conference. Production of commercial for Velo-City.
CLIENT: City of Copenhagen, VeloCity

GERMAN BICYCLE ACADEMY – 2009 - For the German Bicycle Academy, the German Association of Cities, the Federal Environment Agency of Germany and the German Institute of Urban Affairs.
CLIENT: German Bicycle Academy

GERMAN MARSHALL FUND – 2008 - Copenhagenize hosted a study tour for the City of Portland and the State of Oregon in 2008.
CLIENT: German Marshall Fund

DIVERSE
Ongoing consultancy work with the Bicycle Office including photography, events, films.

MARKETING

Copenhagenize Consulting develops marketing campaigns that focus on visual identity and marketing cycling positively, as well as production of films for marketing purposes.

DANISH CARGO BIKE CHAMPIONSHIPS – JUNE 2010
Development of the visual identity for the Danish Cargo Bike Championships – Svajerløb. Read more about the event and see the designs here.

COPENHAGEN CYCLE TRACKS – GUIDE BOOK TO COPENHAGEN – JUNE 2010
Design and publication of the Cycle Tracks Guide Book to Copenhagen. This project was con amore. Our colleagues at Baisikeli bike rental have 15,000 people through their shop each summer. After they rent bicycles many ask about a good route to ride or places to visit. Baisikeli had a need for a publication that clients could purchase at a modest price and Copenhagenize Consulting produced the concept and design for this ‘insider’s guide to Copenhagen’, featuring the personal recommendations of four Copenhageners.

LARRY VS. HARRY CARGO BIKES – ‘HOW TO’ FILMS – APRIL 2010
On a lighter note, the cargo bike brand Larry vs Harry had a unique need for three ‘how to’ films regarding assembly of their cargo bikes. The company has a singular marketing style that is cheeky and irreverent and quite unlike most other bike brands. Copenhagenize Consulting designed the films to fit the company’s profile, going for a ‘home-made’, viral look and feel. We worked with the nature of the company’s cult status in creating three films. This project was quite ‘out of the box’ which is often refreshing and fun.
In addition, Copenhagenize assists Larry vs Harry as Brand Managers and Social Media Consultants.

BIOMEGA COMMERCIAL
Production and filming of new commercial for Danish bike brand Biomega.