Kickstand is an exciting and comprehensive coaching and training session programme that will launch in North America in Spring 2012.

The aim is to bring together various types of groups with world class expertise in the areas of bicycle planning, policy, and culture. Using these diverse backgrounds, we will create locally relevant insights, solutions, and actionable steps for building bicycle cultures and increasing sustainable urban mobility. The sessions will last two days.

Kickstand’s outcome will not only be a stronger understanding of best practice bicycle related implementations and how to market them, but it will also provide the opportunity for a continued partnership with both Dutch and Danish experts.

Listening to you, hearing and visualizing your priorities, we will help you realize the most fundamental goal: to get more people of all ages, socioeconomic backgrounds, genders, and ethnicities riding a bike.

Mobycon, a Dutch based research and consulting company with 25 years experience in traffic, transport, and urban and rural planning, has teamed up with Copenhagenize, a Danish consultancy specialising in bicycle planning, marketing, and communications, to launch Kickstand.

Our team of consultants from the Netherlands, Denmark, and North America will review tried and true best practice techniques with participants from individual cities in the planning, architectural, business, advocacy, and marketing industries.

The unique partnership between both Dutch and Danish companies and between planning, policy, and marketing fields creates a high level of professionalism and talent for all aspects of building bicycle cultures. Instead of waving the Dutch or Danish flag and touting one or the other country as "the best in the world," Mobycon and Copenhagenize will offer the best of both countries and help find solutions that fit each city.

Years of research into bicycle transport marketing has shown the importance of sound planning and policy methods but also how to effectively communicate those ideas. Now, more than ever, bicycle infrastructure is at the forefront of transportation planners’ minds and we are keen to ensure this practical, simple, and clean mode of transit is here to stay on the urban landscape.

Cities with established bicycle cultures experience enjoy increased traffic efficiencies, infrastructure savings and more liveable communities. North Americans are renowned for their innovation and leadership and the modern best practice presented and developed into locally applicable methods during Kickstand will enable a city to become a model for bicycle cultures everywhere.